Aveeno Baby needed paid advertising creative that could clearly communicate trust, gentleness, and product efficacy to parents and caregivers. The goal was to create ads that felt calm, credible, and emotionally reassuring while standing out across digital platforms.

The challenge was to balance performance-driven design with Aveeno Baby’s established brand standards and sensitive audience expectations.

The Solution

We designed a suite of paid advertising assets optimized for clarity and engagement. Our work included:

• Static paid ads designed for multiple placements and formats

• Animated ads to add warmth and movement to the brand story

• Visual storytelling focused on product benefits and reassurance

• Design execution aligned with Aveeno Baby’s brand guidelines

Each asset was crafted to feel soft, trustworthy, and instantly recognizable while supporting conversion-focused campaigns.

Outcomes

• A cohesive set of static and animated paid ad creatives

• Strong alignment with Aveeno Baby’s brand and tone

• Clear communication of product benefits for parents

• A scalable creative system to support ongoing paid efforts