Bath Fitter needed to refresh its social media presence for a new brand direction while supporting both its consumer-facing and business-to-business audiences. The goal was to create a cohesive social system that could clearly communicate value to homeowners and potential partners, while also supporting performance-driven paid campaigns.

The challenge was to design flexible assets that worked across two distinct audiences without losing consistency, clarity, or brand recognition.

The Solution

We developed a comprehensive social and paid advertising system designed to scale across both B2C and B2B efforts. Our work included:

• Creation of reusable templates for social posts and stories

• Curated feed design aligned with the updated brand identity

• Link-in-bio design to support clear navigation and conversion

• Instagram highlight covers designed for clarity and structure

• Static and animated paid ad creatives for multiple campaign goals

• Distinct yet cohesive creative approaches for B2C and B2B audiences

All assets were built as part of a modular system, allowing for efficient content creation and consistent execution across channels.

Outcomes

• A unified social presence that supported both consumer and business audiences

• A scalable design system that streamlined content production

• Stronger brand consistency across organic and paid social

• A creative foundation adaptable for ongoing campaigns and future growth