Founder in Residence needed a strong visual identity to support its event and position it as a credible, thoughtful space for founders, operators, and investors. The goal was to create a brand experience that felt intentional, professional, and aligned with the program’s focus on early-stage innovation and leadership.

The challenge was to design a flexible event brand that could scale across digital and physical environments while remaining cohesive and recognizable.

The Solution

We led the visual direction and branding for the event, developing a complete system that translated the program’s values into a unified visual experience. Our work included:

• Event branding and visual identity development

• Logo design for the event

• Design of digital and printed event graphics

• On-site signage and wayfinding

• Slides decks, event program, and supporting materials

• Branded elements such as lanyards and attendee assets

Each component was designed to work together as part of a cohesive system across all event touchpoints.

Outcomes

• A clear, consistent visual identity across digital and physical environments

• A polished, professional experience for attendees

• Strong brand recognition throughout the event

• A scalable visual system adaptable for future editions and formats