Greenfield Robotics needed to strengthen its digital presence and clearly communicate the value of its autonomous farming technology. The goal was to drive awareness and performance through paid advertising while ensuring the brand experience remained consistent from ad to landing page.

The challenge was to develop compelling ad concepts that could explain a complex product quickly, test multiple messaging angles, and convert interest into action, all while modernizing the company’s website.

The Solution

We led the creative strategy, copy development, and design for a full suite of paid advertising assets, alongside a complete website redesign. Our work included:

• Concept development and messaging angles tailored for performance marketing

• Copywriting for paid campaigns across multiple formats and platforms

• Static and animated ad creatives optimized for testing and scale

• Visual design that balanced technical credibility with approachability

• A redesigned website focused on clarity, usability, and conversion

The ads and website were developed together to ensure a cohesive narrative and a seamless user journey from first touchpoint to conversion.

Outcomes

• A cohesive paid advertising system with multiple testable creative angles

• Improved clarity around Greenfield Robotics’ value proposition

• A modernized website experience aligned with paid campaign messaging

• A scalable creative foundation to support ongoing growth and marketing efforts